‘P’ is for Purpose not Profit
‘P’ is for Purpose not Profit: Understanding Your Business’s Purpose
When you start a business, it’s crucial to know why it exists. It’s not just about making profit; it’s about why your customers need you – your purpose. You should be able to sum up your business’s purpose in a short, powerful sentence that explains why you’re here for your customers. Think of big companies like Tesla, Netflix, or Zoom for example;
Tesla: To accelerate the world’s transition to sustainable energy.
Netflix: To entertain the world.
Zoom: To make video communications frictionless and secure.
They all have a clear reason for existing, beyond just making profits. And this idea isn’t just for big companies; it’s important for small businesses too.
Why Purpose Matters More Than Just Making Money
Having a clear purpose helps you connect with your customers on a deeper level and builds loyalty. Sure, making money is important, but focusing only on profits might make you forget what your customers really need. Studies have shown that businesses with a strong sense of purpose often do better financially in the long run.
How Purpose Affects Your Business Day-to-Day
Your business’s purpose isn’t just a fancy statement – it affects everything you do. It boosts team morale and makes your customers feel valued. When your team knows why they’re doing what they’re doing, they work better together and make your customers happier. Plus, when your customers see that you’re genuinely trying to help them, they’ll keep coming back for more.
Making Money While Staying True to Your Purpose
Believe it or not, focusing on your purpose instead of profit can actually help you make more money. When you genuinely care about your customers and their needs, they’ll trust you more and tell others about your business. And when new customers look into your business, they’ll see that you’re more than just another company – you’re someone who cares about making a difference.
Finding Your Business’s Why
So, what’s your business’s purpose? If you’re not sure, don’t worry – we’re here to help. Click here to get in touch with us, and we’ll work together to figure out why your business matters. Remember, it’s not just about what you do; it’s about why you do it – and that’s what will make your business truly special.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek